A Re-Focus for RASC in lead up to Conference





The Royal Agricultural Society of the Commonwealth (RASC) is renewing its focus on promoting the benefits of joining the membership organisation with the launch of a new marketing campaign.

Launching on 8th May, the move comes as the organisation prepares for its 26th Conference taking place in Brisbane this October.  Last week the programme was released announcing a particular focus on the sustainability of agricultural shows across the globe.

Taking this opportunity to highlight the value of the society to the advancement of agricultural societies across the Commonwealth, RASC has enhanced its social media engagement with Facebook and Twitter and opened up communication between member societies with the introduction of a member’s forum. The upgraded website will also showcase the successes of existing members with a new ‘member of the month’ section, which is hoped will encourage new societies to join.

Also part of the campaign is the launch of a new sponsorship proposal that outlines how other organisations can support the charity’s work.  RASC is looking to raise $50,000 with a proportion going towards subsidising the cost of a Next Generation candidate attending the congress.

Spearheading the campaign is David Thomas from the RNA.  David said: “There has never been a better time to showcase the benefits RASC delivers for its members than in the run up to the Conference, however the payback extends beyond our bi-annual event.  Our ambition is to create a lively digital platform which will give members access to their peers so that they can debate and discuss the challenges faced by agricultural societies and share best practice.”

Adding his support is Stephen Hutt, Chief Executive of member society RHASS.  Stephen said: ‘RASC has provided the Royal Highland and Agricultural Society of Scotland with the fantastic opportunity to communicate with societies across the commonwealth allowing us to develop ways in which we can continue to promote the interest of our members. We welcome their plans to develop this line of communication.’

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