Huge Success for Fieldays 2022

Huge Success for Fieldays 2022

We’re thrilled to hear that the 2022 Fieldays event, which was held in November in Hamilton, New Zealand, was a great success. See below a snippet of their post-event press release:

Fieldays 2022 has officially closed the gates on its 54th event. Postponed from its usual June spot to run four days from Wednesday 30th of November, visitors revelled in the mostly sunnier weather, swapping gumboots for jandals.

The approximately 75,000 crowd across the four days enjoyed the large-scale event where there was something for everyone. New Zealand National Fieldays Society Chief Executive Peter Nation said “We expected a reduced attendance, due to the timing, lower confidence levels in the economy and supply chain issues still evident for many. These impacts are amplified by lower staffing levels, and ever present COVID, which unfortunately despite the postponement decision to ease this concern hasn’t gone away.  We are living in very challenging times, and I think our event may have reflected these challenges”.

“From our early discussions with our exhibitors it appears as though many have seen genuine sales, along with positive discussions and have enjoyed the very focused interactions with the visitors, that may not have transpired with the traditional larger scale event. 

Martin Vogel, Managing Director from Hansa Chippers has been exhibiting at the event for a number of years and anticipated a smaller attendance, but was pleasantly surprised to see a number of existing customers and introduce their brand to a whole new audience. 

“For sure, Fieldays is about connecting customers with our products, but it’s also about showing support for our rural communities and networking with other businesses and people from the sector. The event has become much more than just a sales event for us. While we thought sales would be down and they were, it was still a great opportunity to engage with existing customers who took the time to visit,” said Martin. “For our team, it provided the opportunity for more engagement with other exhibitors as well as a lot of learning team and bonding. Bring on 2023.”